Content Marketing Specialist MSAB
Content Marketing Specialist MSAB
MSAB is a fast-growing Swedish company and global pioneer in mobile forensics. We are committed to make the world a safer place by supplying law enforcement and other organizations across the globe with solutions to acquire evidence and intelligence from mobile devices such as phones, drones and vehicle information systems.
www.msab.com
We are now looking for a skilled Content Marketing Specialist to join our marketing team at the MSAB HQ in Hornstull, Stockholm. The role reports to the Marketing Manager.
The Content Marketing Specialist is responsible for developing the MSAB content marketing strategy and for managing the creation of content for MSAB marketing channels including our website MSAB.com, email campaigns, social media and paid media. A big part of the job is to write, source and edit engaging written content, including effective ad copy, video scripts, product release news, social media posts and longer informational articles. In addition to your own writing, you may be called on to manage both internal and external writing resources.
The successful candidate will have a strong ability to understand target audiences’ challenges and needs, to articulate engaging messaging that speaks to those challenges and needs, grabs attention, inspires, improves understanding and makes readers want to learn more about MSAB products and services. To thrive at MSAB we believe that you have a genuine interest in technology, enjoy working with communication about technological advances, and that you are curious about the application of new technology for the betterment of society.
You are responsible for executing and reporting on content marketing campaigns. You are a primary user of our marketing automation system and will be responsible for setting up campaigns, creating lists, tracking results and more. Our standard language for external communication is American English. Translation services are used for communication with non-English speaking countries.
MSAB values a positive, optimistic and unpretentious attitude, openness to providing and receiving creative feedback, the preference to work in a team-oriented, collaborative environment, and the ability to deal effectively with differing opinions and personalities at all levels within the organization.
Required qualifications
- Undergraduate degree in marketing, communications, journalism or a related field
- At least three years of experience in the marketing or communication field
- At least two years of relevant experience in content marketing or writing in English
- Excellent English writing, editing and verbal skills
- A strong sense of responsibility for deadlines and quality of work
- Experience in interviewing and research
- Team player and relationship builder
- Availability to travel up to 10% of the time, including occasional weekend travel
Highly desirable
- Experience with B2B or B2G marketing of technology products and/or services
- Hands-on experience of working with a Marketing Automation system
- Hands-on experience of working with a CRM system
- Experience in email marketing
- Experience in social media marketing (organic and paid)
- Experience in marketing campaign management