Content Producer Lead
Content Producer Lead
Are you interested in CRM and data driven marketing? Working in our CRM team, you will play a key part in developing and improving the great experience to our end consumers through our loyalty program and other related platforms.
Everything we do is driven by our passion for excellence—and our commitment to develop the best products and services on the market. In today´s fast-paced global economy, change is constant and innovation is critical to a company´s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.
Working as a Content Producer Lead
We are moving fast to further develop its overall digital marketing capacity. The aim is to provide best in class digital marketing communications to end consumers by delivering engaging, relevant, and timely content. In order to reach this objective, new digital tools are being implemented, as the focus on data driven marketing is greater than ever before.
We are now seeking an experienced Content Producer Lead, with an experience from 1-1 digital marketing having the fundamental understanding of coordinating and executing digital campaigns and activities to drive retention. The position is based in our Kista Office and the role is situated in the CRM (Digital) Team, which is part of the Corporate Marketing Division. As a Content Producer Lead you will mainly work with our loyalty platform. You will also work with the content sourcing and alignment for other related digital content platforms. Reporting to the CRM Manager and being part of the CRM team, you will be responsible to support ideation and give recommendations on content creation. You will be responsible for updating the content plan and also work with selecting and publishing content.
Main tasks & responsibilities include, but are not limited to:
- As a Content Producer you will be responsible for managing the content calendar; planning, sourcing and secure the execution in alignment with the overall content strategy for CRM
- Responsible for supporting the cross-category content executions in the Member´s platforms
- Responsible to align and optimize the content sourcing and creation to the different platforms
- Continuously work with the development of the content and related activities to drive retention and incremental sales
- In alignment with the CRM Manger, work with the development of the proposition in terms of activation and engagement initiatives
- Work with hands on daily operations to coordinate and ensure the best content and campaign executions; secure that the copy is in line with the guidelines and also be able to adapt images and copy in Photoshop
- Work with digital marketing campaigns, e.g. email, push notifications and in-app messaging
- Responsible for final approval of content and related marketing activities
- Working with ideation of the Members proposition (localized)
- Work in strong collaboration with internal and external stakeholder (including e.g. product owners, Samsung European head quarter and agencies)
- Prepare and create presentations for follow up and insights mainly in English
- Support in reporting performance
Experience:
Proven skills from content planning and execution
Experience from working with project management of digital communication
Experience from working proactively with ideation within digital marketing
Good experience and good hand with copy and image sourcing´ Experience in work cross-functionally with all levels of management
Experience in working and operating CMS and other digital platforms (e.g. within the Adobe Experience Cloud)
Experience of working with web content and preferably working with updating websites
Knowledge, Skills & Abilities:
A good sense of what makes communication great and a creative mind in terms of copy and design
Is a doer, detail oriented, proactive and is structured
Ability to work effectively and cross-functionally with all levels of management
Ambitious, self-motivated and like a dynamic working place
You are interested in sales driven results and are friend to Excel and Powerpoint
You speak and write English fluently
Education:
Relevant higher education with 2-3 years´ work experience
Good organizational and communication skills and stakeholder management
Full proficiency in Swedish and English (both orally and in writing)
Profound knowledge in content curation
Experience following copy/content/brand guidelines
Prior experience working with mobile platforms and apps is a plus
This is a full-time assignment for at least two years. The position is based in our headquarters office in Kista, Stockholm. We need your application as soon as possible. For further information regarding the assignment please contact Sense Talents / Jurek Marknad och Kommunikation, Lotta Köhler email: lotta.kohler@jurek.se